
The Clara Barcelo Story
Clara Barcelo's Design Philosophy
Brand Ethos

From Art to Enterprise
CLARA & TOMAS
The Clara Barcelo growth story in Argentina
Bill Brewster: Guiding Clara Barcelo’s Global Expansion

Mission
past collections

The Launch of Clara Barcelo
Clara Barcelo debuted in a boutique showroom, connecting directly with retail and wholesale clients. This hands-on approach laid the foundation for rapid growth, creating lasting relationships with multi-brand stores and customers alike.


First Stores Open in San Isidro (2012) and Recoleta (2013)
Our first flagship store in San Isidro, followed by Recoleta, solidified Clara Barcelo’s presence. Strategically located, these shops became go-to destinations for high-quality, artisanal shoes.


A Game-Changer: Tomás Joins as Partner
With Tomas on board, Clara Barcelo gained new vision and structure. His strategic leadership optimized operations, positioning the brand for bigger and better growth.


Office and Warehouse Expansion
As demand surged, we opened an office and warehouse to streamline logistics. This move enhanced inventory management and ensured quicker service for both our stores and wholesale clients.


Going National: Franchises Open Across Argentina
With new franchises in Tucumán, Rosario, Pilar, and Palermo, Clara Barcelo expanded its footprint across Argentina, reaching a broader audience and strengthening its brand identity.


E-commerce Debut
Clara Barcelo launched, expanding our reach across the country. Our move into online retail allowed customers nationwide to experience the elegance of Clara Barcelo from the comfort of their homes.


New Headquarters and Store in Francisco Berra
The move to our new multi-functional space in Francisco Berra brought together our showroom, office, and warehouse. This upgrade enhanced operations and improved the in-store experience.


Full Control of Our Digital Presence
We took charge of our online store, launching a fully managed website. The result? A better shopping experience and a closer relationship with our customers.


Pandemic Pivot: Online-First Strategy
When the world paused, we adapted. Despite franchise closures, we kept our main stores and online platform thriving, offering our customers the Clara Barcelo experience even during lockdown.


Rebranding for a New Era
Our 2024 logo and brand refresh embraced new trends and connected with a younger audience. This fresh identity marks the start of our journey toward global expansion.

